Video Production & Marketing
Break through the noise online
We help brands break through the noise online with video, so you can stand out from the crowd and get more leads that turn into customers.
Stand out from the crowd
As a business it can be stressful, confusing and downright frustrating to see your digital marketing campaigns drown under the noise of social media. It doesn't need to be that way.
- Increase brand awareness
- Use social media videos and adverts to reach a larger audience and generate more leads.
- Build trust with customers
- Use documentary films to demonstrate your track record with previous customers and show your process.
- Be an industry leader
- Use educational videos to share your knowledge and stand out in your industry.
Do you want to...
Awareness Videos
Increase your brand awareness
Tell people about your brand through videos that appear in targeted search and social media ads.
At the awareness stage, your potential customers have a problem, and you have a solution. You just haven't found each other yet.
Naturally, as a marketer your goal is to find a way to appear where your potential customers like to hang out online, or where they might be looking for certain information.
Videos made for social media, or even SEO-driven videos - ones that answer or explain a commonly searched for question or problem - can help you reach the right audiences.
Types of awareness videos include:
- Educational Videos
- Commercials
- Social Media Adverts
Consideration Videos
Nurture your customer relationships
Educate leads about your industry and the kinds of problems you solve via deep-dive content and how to videos.
In the consideration phase, potential customers are aware of the problem they want to solve and are researching solutions.
You want to help them with their decision process, but now's not the time to be pushy.
When you provide leads with general knowledge about your industry and how your product works, you can empower them to make better decisions - and you can become a trustworthy source in the process.
Types of consideration videos include:
- Educational Videos
- Company Vlogs
- Webinars/Live Streams
- Customer Case Studies
Decision Videos
Improve your conversion rates
Convince leads to buy your product via your homepage using case studies and product videos.
For your potential customers, the conversion stage is decision time.
They've done their research, grown more knowledgeable about your offerings (and those of your competition), and they're ready to sign up.
In this phase, you can convert these warm leads wuickly with compelling video content about your product, your happy customers and your company.
Types of decision videos include:
- "Our Process" Videos
- "Our Story" Videos
- "Meet Our People" Videos
- Personalised Video Messages
- Customer Case Studies
Retention Videos
Keep your customers coming back
Show how you continue to add value to your customers lives with educational videos, announcement videos and company culture videos.
Winning over customers with video doesn't stop once they make a purchase.
In the retention stage, customers may be losing nterest or not using your product/service as frequently as they once were.
You are constantly improving your offerings and coming up with ways to help your customers be more successful, so reengage those customers by communicating how your products/services continue to provide value.
Our Process
How we create bespoke videos
Our process involves two main stages; developing & implementing - both of which are vital to creating a successful video marketing campaign.
Developing
Arguably the most important part, development is the first stage to every project. Planning the video prior to filming is vital for creating a video that actually gets results.
- 1. Discovery
- To craft a film that fits your needs and reflects your brand, we need to get to know each other. We take the time to understand your brand, your goals and your audience. This serves as the projects foundation and is an integral part of our process.
- 2. Pre-Production
- We will then begin planning your video. Writing scripts, pre-visualising them with story boards, finding filming locations and scheduling the production and post-production stages.
Implementing
Once we have a plan in place, we can begin implementing it, producing the films and publishing them on social media, your website or as part of a lead generator.
- 3. Production
- This is where the magic happens. Using the pre-production plan, we begin to produce your videos. This involves capturing video, audio & photos on set, that can then be taken into our editing suite.
- 4. Post-Production
- Post-production is where your videos start coming together. We cut together the picture and sound. Add motion graphics and VFX. Mix the music and sound effects. Then colour process it to look just right.
- 5. Delivery & Marketing
- Your videos are ready to go! Well... almost. We will prepare your videos for multiple platforms, creating subtitles & optimising them for success. We can also manage your video content, scaling our involvement as you need.
We work with industry leading brands
While our clients span a variety of industries, they all have one thing in common. They use video to increase their brand awareness, build trust with their customers and be an industry leader.
The team at Volta Media have a clear passion for film and this becomes even more evident in the work that is produced. They are knowledgeable, professional and produce quality work.
From the blog vlog
Our latest insights into the world of video.
