Correctly editing your video is vital in creating high quality, professional content. Just a few mistakes made in the editing process can be the difference between fostering an engaged community around your content or not. I’m going to tell you 3 reasons why you should outsource your video editing.
Editing your videos can be time-consuming, especially if you aren’t using the right software or don’t have that much experience in editing. Creating a video for your website or social media often takes minutes but the actual editing can take hours!
I frequently hear that people are spending all day editing a short video that would take an expert a couple of hours or even less. With how time-consuming video editing can be, many people are put off creating videos altogether.
This can harm their businesses growth as videos are a vital part of any marketing strategy.
Outsourcing your video editing to a professional will give you more time to focus on the things that matter, like developing other areas of your business. The time you save by outsourcing your video editing will also save you money in the long run, it’s a win-win!
Have you ever been in the situation where you've recorded a video only to realise the footage you’re left with isn’t great quality? It might be that the audio is a little quiet, the frame isn’t centred or maybe lighting is a problem?
It’s actually a common trend, with most people abandoning the footage all together resulting in a lot of time and money wasted. Professional video editors can transform low-quality footage into a coherent and engaging video using the latest software and the wealth of their experience. Making small adjustments to things like lighting or audio can transform your footage into a high-quality, professional-looking video.
Consistent Video Marketing
If you’re looking to grow your audience and increase brand awareness through video marketing, consistency is key.
Using common visual markers, audio or transitions in your videos will help your audience to understand your brand's personality as well as associating your brand with a certain format or visual style. Repetition helps your viewers learn and remember your brand, creating familiarity and recall. Visual consistency also makes viewers more likely to return to and refer others to your content.
There are certain aspects of your video that need to remain consistent including:
- Video format
- Audio quality
- Subtitle style and size
- Transitions between clips
- Choice of music
- Video graphics
Professional video editors can help you create a format for your videos to ensure the key aspects mentioned above are always consistent and on-brand. Knowing your video format and what needs to be consistent will also help you have a clear plan when filming the next video, as you'll know what type of footage you should be capturing.
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