The importance of video content is rising rapidly and is quickly becoming one of the biggest and most popular forms of media. Video content is now integral to any marketing strategy, but the biggest mistake businesses are making is a lack of consistency. Here are 5 reasons why video marketing needs to be consistent.
Increases Audience Retention
Our brains are programmed to retain visual content better than large amounts of the written word. On average, people remember 95% of a message when it is watched vs only 10% when read. By creating and pushing out video content consistently, your audience will start to understand and retain your brand's key messages a lot fast than they would if reading a blog or a page on your website.
It’s vital to create videos that provide your audience with value. Valuable video content, such as educational videos, have the ability to create a positive experience for your potential customers and compel them to come back for more. It’s one of the best ways to capture your audience’s attention and continually reinforce your brand message.
Improves Social Media Traction
With thousands of businesses fighting for our attention on social media, it’s becoming tougher to engage your audience and grow your following. It’s important that you create high-quality content that will stop users scrolling. One of the best ways to do this is through video.
Video is one of the best types of media to push out across your social media platforms. A post on social media containing a video is six times more likely to be shared than a post with only an image or text.
Sharing one video once in a blue moon won’t cut it. In order to grow your following and increase engagement, you have to post videos consistently if you want to get noticed on social media.
Establishes Trust With Your Audience
Now, more than ever, people are looking to work with brands that they trust. Creating quality, consistent video content that answers your customer's questions or allows them to interact, will help you to build relationships with your audience.
Creating videos can feel more transparent to viewers than a piece of written content. It’s a way of enabling your audience to look behind the scenes of your business, giving you the opportunity to showcase your team dynamic, company culture and brand personality.
Shows You as an Industry Expert
By sharing valuable information through educational videos, the more likely your audience is to not only trust your advice and recommendations but to see you as an expert in your industry. This means when your audience is in the market to make a purchase, your brand will be at the forefront of their mind, resulting in a potential sale!
Building this trust and being seen as an authority in your industry takes time. You have to consistently create and market videos that help solve your audiences’ problems or answers their questions.
If you're unsure on how much free advice you should be giving away, check out our blog 'How Much Free Advice Should You Give Away?'
Videos are proven to increase the number of conversions because they offer a more detailed description of your product and service. They also attract users to stay on platforms for longer periods of time which gives you more opportunity to sell, especially when it comes to your website.
Always make sure to include a clear call to action at the end of every video to guide your viewer on what they should do next, whether that’s clicking a link or contacting you directly.
If you're struggling with consistency my advice would be to create a video marketing plan and if all else fails, outsource to an expert!