Trying to create videos that grip our audiences from start to finish is easier said than done, which is why I've put together six simple steps to make your videos more engaging.
Jump Straight into the Content
Within the first 30 seconds of your video, you need to hook your audiences in and ensure they're fully engaged in what you're saying. The best way to do this is by diving straight into the content.
A common mistake people make when creating video content is including lengthy introductions. Some of the worst I've seen have included 3-minute-long introductions where the person speaking never seems to get to the point.
Drawing out your videos for the sake of it or over-explaining yourself can be seen as clickbait or boring, causing the viewer to click off your video.
Create Content that Adds Value to Your Audience
Have you ever asked yourself the question, why would someone watch my video?
It is usually down to three reasons; they want to be educated, entertained, or inspired.
The best way to keep your target audience engaged is to create video content that adds value in at least one of these three ways.
The more value you can add to your target audience, the more engaged they'll become. It will also help you build trust between your audience, making it easier for you to convert them into paying customers.
Optimise Your Video for Social Media with Subtitles
Subtitles have a significant effect on how successful your video content is. Not only do they boost your videos SEO and ensure audience inclusivity, but subtitles can increase engagement and video watch time, two essential video metrics.
80% more people watch a video to the end when subtitles are included.
The longer a person spends watching your video, the more likely your video will appear at the top of searches.
If a viewer watches your video from start to finish, it also gives you more opportunity to direct them to your lead generators or to your other content.
Encourage Viewers to be Part of the Conversation
So many people go online to be part of the vast online communities that exist there. They want to interact with other people, businesses and groups that share similar interests or views.
If you want your audience to engage with your video content and come back time and time again, you must make them part of the conversation.
Ask viewers questions or ask them to let you know their thoughts on the topics you've mentioned in your video.
Something as simple as asking a question can make your audience feel like their opinion matters, an essential step in building online relationships.
As a bonus, the more people leave comments or share your video, the higher it will appear in search results.
When social media users interact with content, the platforms see that content as high performing, engaging, and relevant, pushing it to more people.
Show Your Personality
How you come across on camera can have an impact on how engaged your audience is.
It's essential when creating video content to showcase your personality; after all, you are what makes your business different from your competitors.
Some of the most successful videos I've seen businesses create are the ones that give audiences an insight into the people who set up or run the business.
Viewers want to connect and relate to you and your brand, so just be yourself and don't be a corporate robot.
Incorporate B-Roll into Your Videos
One of the most common types of videos that appears on social media are talking head videos. Even though they are brilliant, especially when it comes to educational content, they do run the risk of boring audiences.
This is where B-Roll can make all the difference.
B-Roll footage is the secondary video footage shot outside of the primary (or A-Roll) footage. It is used within videos to tell the story better, create dramatic tension, or further illustrate a point.
Incorporating B-Roll into your videos will create additional visual interest and variety in your footage, keeping your audience engaged for more extended periods.