A staggering 82% of all consumer web traffic is made up of video content, showing the importance of including video in your marketing. I often say, the best video marketing strategy incorporates both DIY and professional videos and I’m going to explain why you need to use both to grow your business.
DIY videos are a great way of adding personality and authenticity to your brand. By showing your face on camera, your customers will start to feel familiar with you as well as growing to trust you. Remember, people like to deal with people vs a faceless company, which is why DIY videos are one of the best ways to directly talk to your audience.
DIY videos also allow small businesses to create content without breaking the bank. They are often more cost-effective but do come with the downside of taking a lot of time to produce.
Types of DIY Videos
There are so many different types of content you could be creating through DIY videos including:
- Behind the scenes/company culture
- Educational Content e.g tips/advice
- How-to videos
- Product reviews
Professional videos are all about sharing high-quality content that tells a detailed story about your business including what you do, how you do it, why you do it and what existing/previous customers think.
Professional videos can help your business look and feel more established as well as helping to shape customers thoughts and opinions of your business. Many people believe high quality, professional video marketing reflects the quality of a business’s products or services.
Types of Professional Videos
Videos that work best when created by professionals include:
- Everything in DIY, plus
- Case studies
- Promotional documentaries
- Social media advertising
- Educational videos
Whether you need help editing your DIY videos or you're looking to create a series of professional videos, Volta Media is here to help! Let's have a coffee and figure out how video will work best for your brand.