I hate to be the one to break it to you, but there's no perfect formula to make your video go viral. Instead of aiming to make your video content go viral, I'm going to tell you everything you should be doing to grow your audience, increase brand awareness and boost sales.
Whether you decide to create one video per week or one per day, you must be consistent.
Consistency is the key to successful marketing, as it helps you increase brand awareness and establish trust between you and your target audience.
Think of some of the most successful YouTubers or business professionals you know and how they approach their video marketing strategy. They didn't become overnight successes; it takes years to build an online presence by consistently posting content.
Think about the long game with your marketing.
Although you might not see instant results, consistently creating high quality, engaging video content will start getting you noticed by the right people in the long run.
Engage Your Audience
If you don't engage your audience, they will switch off from your video. They'll also end up scrolling past your next video and could end up unsubscribing from your YouTube channel.
If your target audience isn't invested in your content, it will become harder and harder to reach more people and convert viewers into paying customers.
Here are several things you can do to make your videos more engaging:
- Jump straight into the content
- Encourage your audience to get involved in the conversation
- Include a mixture of A-roll and B-roll footage
- Show your personality
- Incorporate animation and graphics
Most people watch videos for one of three reasons, to be educated, inspired, or entertained.
When creating video content have that in mind and ask yourself, how can I add value to my target audience?
A common mistake people make in their marketing is solely talking about themselves or their business. Your customers don't want to hear about you; they want to know how you can help them solve a problem, they want to laugh or find out how to do something themselves.
No one wants to be sold to. Instead, tell a story and always try and add value in one way or another.
Optimise Your Videos
If you want your videos to get seen by more people, your videos must be optimised for the different marketing platforms.
You should be publishing your video on multiple platforms, including your website, newsletters, and social media.
For example, let's take social media. Every social media platform has its specifications for video, whether that's size, length or aspect ratio.
By optimising your videos for each platform, the algorithms within those platforms are more likely to push your content to the top of search and newsfeeds.
Grab Viewers' Attention
There are millions of videos being uploaded online every day, so it's vital to grab the viewer's attention.
Creating eye-catching, on-brand thumbnails is one of the best ways to make your video stand out from the crowd.
Thumbnails are the most crucial part of your video. Many elements go into creating clickable thumbnails, so take the time to develop bespoke thumbnails for every video you publish.
Another way to grab viewers' attention is through powerful titles and supporting text. This is particularly important when posting on social media.
Your video's title and description need to back up your thumbnail to entice viewers to watch your video. So, make it short, snappy and to the point.
It's also a great way to include keywords related to your video, helping with video searchability and SEO.
Repurpose Your Videos
Shooting, editing and publishing videos can take hours which costs your time and money.
To get the most out of your videos, you need to repurpose them by turning your video into other forms of content for multiple marketing channels.
Here are several ways you can repurpose your videos into other forms of content:
- Transcribe the video into a blog post
- Create infographics for social media
- Break your video up into short snippets for social media
- Turn the videos audio into a podcast
- Share your video with your newsletter
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