Social media is flooded with millions of videos every few minutes. Businesses have to do more to fight for viewers’ attention, so it’s important to make your videos stand out from the crowd. To make sure your brand pops in social media videos, here are 7 simple tips you can follow.
To stop social media viewers from scrolling, you need to grab their attention, and one of the best ways of doing this is through custom thumbnails.
A common mistake I see people making when uploading their videos onto social media is using the default cover image as their thumbnail. This usually consists of a slightly blurred shot showing the person speaking with an unflattering expression on their face.
As you can imagine, this doesn't make your video very enticing to watch. Spend a bit of time creating a custom thumbnail for your video that encourages users to click through.
Thumbnails can make or break a video, so be sure to include high-quality imagery, bold font and eye-catching colours.
There are so many reasons why you should be including subtitles in your videos. Subtitles make your videos look more professional and inclusive while increasing engagement, watch time, and SEO.
Many viewers will choose to watch a video that includes subtitles over a similar video that doesn't. They really are a must-have in all your video content.
Bright Brand Colours
Adding bright brand colours to your videos is one way to make your video content pop on social media. Whether you’re adding a bright border to your videos or including colourful text, it’s one of the best ways to ensure your video content stands out to users when they’re scrolling through their newsfeeds. Colour has also been found to evoke emotion which can help leave a more lasting impression on viewers.
Maximise Screen Real Estate
If you want to stand out to users on social media, maximise screen real estate by using a square format for your videos. Square videos tend to fill more of the screen, meaning fewer distractions above or below your video will tempt users to keep scrolling.
Videos are also typically shown on most social media platform newsfeeds in a square format unless the user specifically clicks onto the video. As videos play automatically as soon as you scroll past them, fewer people are viewing videos in full screen, meaning a portion of the video may be cropped if it is in a landscape or portrait format.
Something that will differentiate your videos from others is by incorporating animations.
Animations, whether that’s animating your logo, progress bar or a call to action, will add extra visual interest to your videos, helping to capture viewers attention.
The more focussed and engaged a viewer is, the more likely they will understand your message and remember your brand.
Animations might sound a little technical, but there's a variety of tools out there that can help bring your videos to life, or if you want to save time and get it done right the first time, speak to a professional!
Strong Accompanying Copy
Always include a strong accompanying copy when uploading videos onto social media. It makes all the difference.
When writing a post, you don’t have to write paragraphs of copy. Most people won’t actually read it all and often find large bodies of text off-putting, so something short and sweet always works best.
You could ask a question that relates to your video or ask viewers to leave a comment after watching.
Adding emojis within post copy is also a great way to make your video content pop, as they can help evoke emotion and catch the eyes of scrolling users.
We have found that copy with emoji performs better than copy without - at least for our content.
If you want your videos to be seen by the right people, including hashtags in post copy is a great way of getting your content in front of your target audience.
The trick to hashtags is being specific and only using hashtags that are relevant to your video.
Including widely used hashtags will mean your videos compete against millions of others, and using irrelevant hashtags can be seen as clickbait.
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