Creating video content can take time and cost money which is why it’s important to repurpose that content to ensure you’re getting the most out of it.
I believe repurposing your video content should be at the core of all marketing strategies. Here are eight reasons why.
Helps to Maximise Reach
If you’ve researched who your target audience is and where they live online, you’ll know that your target audience is likely to be spread across multiple channels and social media platforms. Some people may mainly use Instagram, while others spend their time on YouTube.
By repurposing your video content for each platform, you’re more likely to reach a wider audience.
Get More for Your Money
Creating high-quality video content doesn’t always come cheap, so why not get the best bang for your buck?
Repurposing your videos into blogs, or creating short snippets for social media, allows you to create multiple types of content that can be pushed out across multiple platforms.
The more content you can create from one video, the better. Not only are you getting more for your money, but it will help reinforce key messages, showcase products or services, all whilst increasing your reach.
Boosts Your SEO
Repurposed content that includes meta tags and links back to your website can help boost your SEO. The more people who share your content, and the more platforms your content appears on means, the more links will appear on the internet, leading back to your website, which Google loves!
When you get a higher volume of traffic to your website or more backlinks, Google sees your website as more trustworthy and relevant, so you are more likely to show your website in searches.
Strengthen Your Brand Awareness
I’ve already spoken about how repurposing your content can help maximise your reach. Naturally, the more people you reach, the stronger your brand awareness will become. But brand awareness isn’t just about reaching more people; it’s about those same people seeing your brand content multiple times.
It can take up to seven times for a person to see or interact with your brand to remember it. The more content you can create and repurpose, the more people will see and recognise your brand.
Makes Your Video Content More Inclusive
We all learn differently and take in information in different ways. Some prefer visual aids others like reading text. If you repurpose your video content into different formats, it ensures your content is inclusive and works for everyone.
Try creating long-form videos for YouTube, take snippets from your videos and turn them into 30-second videos for social media or use your video script and create a blog.
You'll be seen as an Authority
When you repurpose your content, you're finding new and creative ways to communicate the same message. You might think repeating yourself is a bad thing, but it’s not; it’s just about thinking of a slightly different angle.
The more you talk about a specific topic, the more you’ll be seen as an authority.
The best type of video content you can create and repurpose to show you knowledge and creditability is educational content. You’re adding value to the viewer, all whilst showing that you’re an expert in your industry.
When your followers see you as an authority, they’re more likely to come to you rather than a competitor when they’re in the market to buy.
Increases Your Chances of Getting Seen
When publishing video content, especially on social media, the chances are that only a small portion of your target audience is going to see that content. That’s because they might not be active on the day you post, or your content gets quickly filtered to the bottom of their newsfeed.
It’s becoming harder to compete for users’ attention on social media, so why not give yourself the best chance possible of getting seen?
I always say content marketing is king, but you need to create high-quality content regularly for it to work. This can be tough as it’s time-consuming and can be costly.
Repurposing and reusing your video content will not only increase your chances of getting seen by your target audience, but it can save you a lot of time and money as you’re not having to think of or create as much new content.