Video marketing is one of the most powerful tools for generating leads, increasing brand awareness, and educating your audience. So why are so many businesses still not using it?
I’m going to talk to you about the three most common misconceptions preventing businesses from getting started with video marketing.
You Need a Large Budget
Many people believe that you must have a large budget to create quality videos, but this isn’t the case. Gone are the days of spending thousands of pounds on big production teams, today’s audiences actually appreciate authenticity over production value.
In recent years, there has been a huge increase in the amount of micro-influencer and user-generated content, why? Because these types of DIY videos are perceived as being more authentic and trustworthy by audiences. More and more businesses are adopting this style of video into their marketing strategy and seeing the results.
Stop stressing about having a small production budget and start focussing on your content. As long as you have something valuable to say, your audience will listen. All you need to get started with your video marketing is your smartphone!
Expensive Ads are the Only Way to Get Videos Seen
Although ads are a great way to boost your videos visibility, the best way to get your videos seen by your target audience is through organic reach. There are a few simple things you can do to increase your videos organic reach including:
- Optimise the videos SEO
- Sharing your video on all your social media networks
- Reposting it onto your website or including it in your newsletter
You should always prioritise your organic reach when it comes to video marketing. It’s essentially free so why not take advantage of what’s available.
It’s important to get the basics right before throwing money at advertising.
Videos Should be all About Your Company
The most common mistake that businesses make when it comes to video marketing is making it about themselves. Creating videos that are salesy or are heavy on self-promotion often result in low engagement and a smaller number of views.
No one wants to be sold to, they want to know how you can help them.
Video works best when you’re telling the customers story including, the problems they’re experiencing, the solutions you provide and the results they will see from buying your product or service.
If you want to boost your video marketing but you're not too sure where to start, check out my free online course where I will teach you five simple steps to help you convert leads through educational videos.