This week marks an important milestone for our social impact programme, as we team up with an amazing non-profit that I have been following for many years, 1% for the Planet, a global network of businesses, individuals and nonprofit organizations tackling our planet's most pressing environmental issues.
The driving force behind becoming a member is one that I find quite shocking. Only 3% of total philanthropic giving goes to environmental causes.
1% for the Planet is on a mission to change that.
"Our membership model drives critical philanthropic support to address the most urgent environmental issues of our time. Our network exemplifies the power of collective action as we bring together individuals, businesses and nonprofit organizations around the world to support people and the planet. When we all work together, 1% adds up."
Over the last few years, I have seen a rise in greenwashing, with companies claiming to do good for the environment for the publicity but never actually following it up.
Through teaming up with 1% for the Planet, all of our donations will now be certified, providing you with a sense of trust when we say our social impact programme is making a difference.
As a part of this, we will continue working closely with Surfers Against Sewage, Ecologi, and the various charities and non-profits we support. We will also be pursuing B-Corp certification in the near future.
Please check out our social impact page to learn more about what we are doing, and if you'd love to learn how you can support any of the organisations we work with, please get in touch, and I would love to put you in touch!
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