Why Every Business Should be Publishing Videos on YouTube

Why Every Business Should be Publishing Videos on YouTube

YouTube is the worlds biggest online video platform, with billions of people visiting the site every month. So why are so many of you not using the platform?

Izak Jackson

4 min read

Video is one of the best ways to capture your audience’s attention and get across your brand's personality, so where better to publish your video content than on the world’s biggest online video platform? In this blog, I’m going to tell you why every business should be publishing videos on YouTube.

The Second Biggest Search Engine

YouTube is the second biggest search engine in the world with the first being Google. YouTube has more than 2 billion active users on the platform every month, with almost 5 billion videos being watched every day, which is about one-third of all online activity.

It goes without saying that YouTube receives some of the highest levels of traffic to their platform, which is why as a business, you should be actively uploading videos in order to reach more customers and grow your brand awareness.

Given the vast number of videos that are being uploaded onto YouTube daily, it’s important that you stand out from the crowd. In order for your videos to get seen by your target audience, make sure you’re optimising your videos by using things like keywords in your titles and descriptions.

Boosts Your Google SEO

Optimising your videos won’t just help them get found on YouTube, it can always help to boost your Google SEO, increasing the likelihood of your videos ranking number one for key search terms.

YouTube and Google's algorithms work in a similar way, presenting content to the users that they deem to be most relevant and important. When a user searches for a keyword or search term, Google actually prioritises relevant YouTube videos before videos from other websites.

This is why it’s really important to focus on getting your videos ranked on both YouTube and Google. By ranking on both, you will increase your chances of getting seen by your target audience and hitting key goals within your video marketing strategy.

The Place to Go for Answers

More and more people are turning to video to learn new skills or pick up tips on specific topics, whether that’s ‘Lighting Tips for Better Videos’ or ‘How to Put Up a Shelf’. YouTube is the place most people go when they need a question answering. They can browse through thousands of videos that will give them the information, tips and advice they’ve been looking for.

Video has quickly become one of the most popular mediums over the past few years, especially when it comes to social media. Creators can get across more information in a shorter space of time than they would if it was in a written format. Many viewers also find information easier to digest when it’s in the form of a video.

One of the best types of video content you can be creating is educational videos. They show your expertise and help cement you as an industry leader. If optimised well, they will help you to get found by your target audience who are looking for your services or product.

Engage with Customers on a Deeper Level

Shorter videos tend to perform better on the majority of social media platforms, meaning you only have a matter of seconds to get your point across and engage your audience. On YouTube, video length can be anything upwards of 2 minutes, giving you the chance to connect with your audience on a deeper level.

YouTube is a great place to tell your story over a series of videos. With more opportunity to engage your audience, the more they will start to understand what you do and how you can help them.

Showcases Your Brands Personality and Values

People like to deal with people vs a faceless company, which is why it’s important to put a face to your business. Businesses that have personality and strong values are easy to buy into. Uploading videos to YouTube that give viewers an insight into your business, is one of the best ways to gain new customers and turn them into fans.

When it comes to creating videos for YouTube, remember, just be you. We all have a unique personality that viewers like to see, it’s what differentiates your business from your competitors.

It can be nerve-racking standing in front of the camera, many lack confidence the first few times, but the more you do it the better you’ll get. Just remember, the more natural and authentic you are on camera, the more likely users are to come back for more.


Need help getting started with video? Learn how to create enagaing, on brand videos for YouTube with the Video Academy, Volta Media's free online video marketing crash course.
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