Educational videos have many benefits for a growing business and should be at the core of your marketing strategy. Let's look at those benefits and why every business should create weekly educational videos in 2022.
When people are looking to work with individuals or businesses, they want to trust that they know what they're talking about and do a good job.
This trust doesn't happen overnight, especially if that person finds your business online vs through a personal recommendation.
Publishing educational video content consistently can help your audience overcome any scepticism they have about working with you.
Increases Brand Awareness
A significant portion of the online users who use platforms like YouTube are looking for 'how to videos'.
For those of you who don't know, these are types of educational videos that tell or show viewers how to do something specific, such as hanging a shelf or growing their business.
People want value from watching video content, especially when learning something new, solving a problem or finding the answer to a question.
The more educational videos you can create around specific topics or questions relating to your industry, the more likely people will discover your brand.
Showcases Your Knowledge
People want to work with the best of the best, but how do they know who the expert is?
Educational videos are a great way to showcase your knowledge and expertise to potential customers.
If people see you as an authority on specific topics, they're more likely to come to you vs a competitor when they're in the market to buy.
Some people are sceptical about giving away free advice or sharing their knowledge, but they shouldn't be.
Most people don't have the time or inclination to do things themselves, so seek out an expert who can deliver results they could never achieve independently.
Even if they still do it themselves, you'll be front of mind when they make recommendations in the future.
Creating engaging content is the key to growing your audience, boosting your sales and increasing your brand awareness. One of the best types of video content to achieve this is educational videos.
People want to follow and interact with businesses that add value to their lives, so educational videos are so effective.
Appealing directly to your audience by sharing tops tips or answering their questions will allow your audience to become invested in your brand.
Everyone wants to learn something new or discover a hack that will save them time. That value will make your video content that much more shareable, increasing engagement as a result.
Aids in the Decision-Making Process
One of the steps in the marketing funnel is the decision stage. This is where potential clients are deliberating on whether you're the right person to work with.
Creating educational videos can aid the decision-making process, pushing them down your sales funnel a lot quicker.
Through educational videos, you can answer specific questions, address their pain points and showcase your knowledge in the industry. The more helpful and informative your educational videos are, the more likely they want to work with you.
Converts Viewers into Paying Customers
The more information, tips and advice you can share with your audience, the greater their understanding of what you offer and how you can help them.
The more a person knows about your business, the more qualified they will be as a lead, and the easier it will be for you to close the deal and convert them into a paying customer.
The best prospects are those you don't have to do any selling to; they come to a meeting knowing exactly how they want you to help them.
Wouldn't you agree?
This is a sign your educational videos are working.
You've answered their questions, showcased your knowledge, and demonstrated how to solve their pain points. They're already convinced that you're the right person for the job.