The course is a whistle-stop tour of all things eudcational video. It is clear, concise, and brilliantly executed. Every second is packed FULL with content and is entertaining. It is essential viewing for business owners!
The course is an excellent introduction with some fantastic tips and video marketing strategies. For someone like myself who shies away from technology, I found this course interesting and informative, with tips that I can start using straight away.
Modules
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Step One: Consistency is key
Consistency is the most important part of any marketing strategy. If you’re not consistent, you won’t get the results you need to achieve your goals.
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Step Two: Use story-driven & documentary-style educational videos to aid your leads in their decision making.
Story is a fundamental part of learning. It is how we pass knowledge down from generation to generation. Your marketing needs to tell a story to engage your customers.
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Step Three: Have a lead generator that nurtures the relationship with your prospects.
Generating awareness but not collecting the contact details of leads won’t generate sales for your business. You need to keep in touch with leads to nurture your relationship.
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Step Four: Every time you release a new educational video, share it with your email list.
Through consistently sharing valuable information with your prospects you’ll remain top of mind as the go to industry expert.
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Step Five: Track what’s working and what isn’t to tweak your marketing strategy for success.
If you don’t track your marketing campaigns you could be throwing money down the drain without even realising it.